4 January 2026 · Practice

When a workshop is the wrong first move

People standing at a glass wall covered in notes

Workshops are useful when a group needs a shared draft. They are expensive theatre when the actual conflict is which spreadsheet is current. Twelve people in a hotel cannot vote a version into existence if two controllers refuse to delete a file.

Our intake on the consulting desk is a file dump. If two price lists disagree, the first paid hour is a comparison, not a sticky-note exercise. If the founder’s laptop holds the only complete vendor list, a room full of managers will only perform concern.

We still run rooms. Board Brief Studio is a room. The difference is that participants arrive with a pack that already exists. The workshop edits; it does not invent a company from slogans.

If a prospective client insists that “energy in the room” is the deliverable, we decline. Energy does not survive the taxi ride back to Tu Cheng.

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